Before you make a professional video, remember the following as of 2023:
There is too much video content
Videos are not watched until the end
You must fight for the audience’s/subscriber’s interest
Conversion brings no leads
Awareness of the advertising video does not result in brand/product awareness
Creativity is not creative enough
A viral video does not get viral during the advertising campaign
The well-tested tools have ceased to be effective
About 74 % viewers turn the video off within first ten seconds.
Are you still planning to make a video?
You simply have no other way out, since (at the example of YouTube):
YouTube is the second search engine in the world after Google
It has 1.9 billion active monthly users
There are about five billion of uploaded videos daily
About 150 million view hours per day
Video marketing has turned into the main leader in the digital area in 2023: around 80 % of the online content has been visualised
Video materials do not only demonstrate the product visually, but also entertain the client, thus increasing the trust in and relevance of the brand
75 % of the marketing specialists in 2023 have explained their success with work with video content
The demand for video content keeps growing faster than the demand for blogs and articles
Showreel
Quality of the shooting is guaranteed:
Development of the content strategy focused on the necessary target audience
1
Cooperation with top directors
2
Strong portfolio
3
4
Selection of the post production format
5
Understanding of the goals and methods for achievement thereof (
identification of key elements of the shooting, format
for rotation on the music channels)
6
Control over time frames and quality of the shooting